Typography is most of what a visitor reads, yet it's often an afterthought. The right type makes a website feel credible and effortless; the wrong type quietly undermines everything else.
Readable beats fancy
On the web, clarity wins. Generous size, comfortable line length and strong contrast do more for engagement than any decorative font ever will.
Type is performance too
Every font weight has a cost. Choosing and loading type carefully keeps your website fast — so good typography supports both brand and speed at once.