The quality of your website often comes down to the quality of your brief. You don't need a fifty-page document — you need clarity on a few things that matter.
Lead with the goal
What is this website actually for? More leads, more sales, more credibility? One clear goal lets a studio design with intent instead of guessing.
Share the essentials
Audience, examples you like, brand assets if you have them, and one decision-maker for fast feedback. Give a good studio that, and let them drive the rest.