Conversion rate optimisation isn't guesswork or dark patterns. It's the disciplined practice of removing friction and clarifying value — and in 2026 the fundamentals still beat the tricks.
Clarity converts
The biggest CRO wins are usually clarity wins: a sharper headline, one obvious action, fewer form fields. Confused visitors don't convert.
Speed and trust
A fast website and visible trust signals quietly lift conversion across the board. Fix those before you obsess over button colors.