The promise of AI in web development isn't that it writes your whole site. It's that it removes the slow, repetitive layers — so a custom website that used to take a month now ships in two weeks.
Where the hours used to go
Scaffolding components, wiring forms, writing tests, generating content variants, optimising images, handling translations. None of it required deep creativity — but all of it ate time. AI now does the first 80% of these tasks in minutes.
What the saved time buys
Better strategy, sharper art direction, more iteration on the things that convert. For clients, faster web development means a fast website live sooner — and a team focused on outcomes, not busywork.