Accessibility gets treated as a legal box to tick. That framing misses the point: an accessible website reaches more people, ranks better and works more reliably for everyone.
More customers, by default
A large share of users rely on keyboard navigation, screen readers or high contrast. An accessible website simply doesn't lock them out — that's revenue most sites quietly leave on the table.
Accessibility and SEO overlap
Semantic markup, alt-text, clear structure and good contrast help assistive tech and search engines alike. Build accessibility in from the design stage and you get better SEO for free.